Sport marketing Essay Example | Topics and Well Written Essays - 1000 words

Sport marketing - Essay Example Notably, a sport marketing strategy is most in the offing to be effectual if there exists a vibrant frontrunner or set of frontrunners who can assume full accountability for its final execution. Moreover, it is pertinent for all players of the sport marketing team to possess a clear comprehension of the marketing idea and where probable; make a sufficient contribution in accordance with their knowledge, abilities and unique skills (Mullin et al. 2009). The process, therefore, demands for a team comprising a blend of volunteers and staff who possess the proper mix of attitudes, experience, know-how and skills in the foremost step (Shilbury et al. 2004). Whether the execution of the sport marketing initiative shall be affluent relies on the personal and group effort of the involved volunteers and professional staff. The eventual part of the implementation stage of the marketing plan is to revisit, analyze and evaluate the aftermaths on a regular basis. It is highly pertinent to monitor how successfully the strategy is doing and to give way for variations in the current state of affairs are not progressing as intended from the initiation of the strategies. An ideal control process offers the structure to the incoming feedback (Shilbury et al. 2004). The entire sport marketing control initiative comprises of five major steps. The foremost step includes initiating performance measures. Such measures ought to be already in practice according to the second phase of the sport marketing initiative. The subsequent part of the framework is putting the performance measures into practice, through evaluating performance prior to and after the marketing initiative is under complete implementation (Hoye 2009). Succeeding the second level is the third stage whereby, a top down comparison of the results to identify gaps, loopholes, drawbacks and performance success occurs. Control in the sport marketing strategy involves the process of setting various standards,